Online advertising restrictions

Data protection, Digital competition, Digital economy, Digital Markets Act, European Commission, Ex ante regulation, Online advertising, Online advertising restrictions, Online platforms, Platforms, Privacy, Regulation

(University Carlos III of Madrid, Spain)/ /Leave a comment

The DMA will start to apply on March 2024. Starting on the 2nd of May, the gatekeepers have a maximum of two months to notify their gatekeeper status to the European Commission (EC). The European Commission (EC) has acquired the compromise to make the process of the DMA’s future implementation, monitoring and oversight of compliance as…

Abuse of dominance, Advertising, Algorithms, Apple, Big data, Data protection, Digital economy, Digital Markets Act, Digital Services Act, E-commerce, European Union, Facebook, France, Google, Online advertising, Online advertising restrictions, Online platforms, Platforms

(BEUC, the European Consumer Organisation) and (University of Vienna, Austria)/ /2 Comments

Recently, Google and Apple have changed their policy for targeted online advertising. Privacy-conscious users have been switching to alternatives for years, however, completely avoiding being tracked by online tech giants is virtually impossible. Nevertheless, the online ad industry has grown tremendously in the last decade, and targeted behavioural advertising has become ubiquitous in the online…

Competition law, E-commerce, Keyword bidding, Online advertising restrictions

(Bird & Bird, The Netherlands) and (Bird & Bird, Netherlands)/ /2 Comments

Introduction The growth of e-commerce over the last decade has had a significant impact on most if not all retail markets. Trends like the increased importance of online sales, price transparency and the emergence of new market players such as online platforms significantly affected the distribution and pricing strategies of both manufacturers and retailers, not…

E-commerce, European Union, Keyword bidding, Online advertising restrictions, Sector inquiries, Vertical restraints

(Dentons)/ /Leave a comment

On December 17, 2018, the European Commission (EC) imposed on the clothing company Guess a hefty penalty of EUR 40 million for allegedly severe restrictions relating to the online sales activities of its authorized distributors.  The full text of the Decision was published by the EC on January 25, 2019. While the substance of the…