How CCI failed to distinguish Abusive Discount from legitimate price competition: New FDI policy on e-commerce to the rescue
The affair of deep discounting and predatory pricing is not unknown to the market. In fact, the same has been a conundrum in the e-commerce market for a long time. The brick and mortar retailers have been accusing the e-commerce players of selling the products below its cost price by offering disruptive discounts. According to…