I. Artificial intelligence and pricing practices The great Stephen Hawking said that the risk with Artificial Intelligence (AI) is not that it is malign but that it is competent. Certainly, AI has the potential to transform the way we live and interact with other people, and ultimately transform society. The debate on the challenges brought…

I. Setting the scene: The EU policy agenda The European Union (EU) treaties have set out a particular goal: the establishment of the single market. Achieving the single market is an objective with unclear boundaries regarding tools, stages and expected final outcome. The EU treaties established a goal that implied a voyage into the unknown….