Keyword bidding

Competition law, E-commerce, Keyword bidding, Online advertising restrictions

(Bird & Bird, The Netherlands) and (Bird & Bird, Netherlands)/ /2 Comments

Introduction The growth of e-commerce over the last decade has had a significant impact on most if not all retail markets. Trends like the increased importance of online sales, price transparency and the emergence of new market players such as online platforms significantly affected the distribution and pricing strategies of both manufacturers and retailers, not…

E-commerce, European Union, Keyword bidding, Online advertising restrictions, Sector inquiries, Vertical restraints

(Dentons)/ /Leave a comment

On December 17, 2018, the European Commission (EC) imposed on the clothing company Guess a hefty penalty of EUR 40 million for allegedly severe restrictions relating to the online sales activities of its authorized distributors.  The full text of the Decision was published by the EC on January 25, 2019. While the substance of the…